We hear this problem more and more often: Dealers are spending money on Craigslist posts but not getting enough leads.
Today there are 50 billion page views per month on Craigslist. That's a lot of eyes on your car ad if you’re posting your cars to craigslist at the right time.
If you’re posting all ads at once, you’re losing potential buyers!
If potential buyers are not seeing your ads or you’re not getting new leads, you should think about what you are doing wrong when posting cars to Craigslist?
The more eyes see your ad, the more potential leads you’ll have - guaranteed.
There are different beliefs when it comes to which day is best for posting cars to Craigslist. Based on the research done on 800,000 ad samples it shows that Sunday posts got the most views, followed by Saturday ones.
Monday is the best of the remaining days of the week for posting cars to Craigslist. After Monday views are dropping until Friday, which is the lowest. On Saturday buyers are usually checking what’s new on the Craigslist.
On Tuesday, Wednesday and Thursday there is lower traffic on Craigslist.
Some of the research has discovered that two times work best during the week and one on the weekend for car dealers ads.
The data recommend posting during the employee break time slot of 10 am to noon, or at 5 pm Monday through Friday, when the workday ends for most people.
During the weekend, mornings work best. Because people usually make some plans for the weekends and they are not checking posts on Craigslist that much in the afternoon.
The other studies are showing that Friday afternoons and Saturday mornings are the best time of a day for posting cars to Craigslist.
Let’s face it, most people buying cars have a job, the majority being from 9 am till 5 pm. Statistics are showing that people are checking Craigslist car ads before and after work.
All things considered, you'll want to test these suggestions and see what works for you the best.
While most dealers advertise between 10:30 to 3 pm, you can avoid the busy times and get a front-page placement if you post early morning or after 3 pm regardless if it’s manual or automated.
If you have the patience, and plenty of cars to sell, an effective way to find the best times to run your ads is to evenly post different ones throughout the day. You can post cars to Craigslist three hours apart and see which ones get the most response.
Posting throughout the day, especially on the busy days ensures your cars are showing on the first page of craigslist throughout the day. Because in a busy Craigslist market, if someone advertises their inventory at once right after you, your cars get pushed to page 2.
The data you collect will reveal when buyer activity is the highest and you're likely to get the most views.
This is where our WizPoster tool can make your life easier. Because with our craigslist posting tool, you can simply schedule car posts on Craigslist and the best and most effective times. This will save you a lot of time and avoid the biggest mistake that car dealers can make and that is - posting all your inventory at once.
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