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3 ideas to boost car shopper demand

Post by
Milica Momirov

Tactics to Reach In-Market Buyers

Auto dealerships have a chance to help shoppers make their decision faster about buying a new car. That is because tax season has been stretched and a large amount of money has been put directly into Americans’ bank accounts. 

Here you can find three ideas that will help you with unlocking shopper demand:

1. Highlight affordable financing on your message

Shoppers report that one of the biggest triggers that will speed up their car purchase is if they can find a deal or good financing that they cannot refuse.

Additionally, car buyers report that one of the biggest triggers that will lead to their car purchase is if they can find a deal or affordable financing that they cannot refuse.

Half of the car shoppers will transact faster if they find the right deal and affordable financing. 

Source: AutoTrader – “COVID-19 Digital Car Shopping Study”

There are still 49% of shoppers who are delaying but can still be swayed by getting approved for financing.

2. Use the advantage of digital media

Everyone is on social media now.

Since people are still going to be doing the majority of their shopping at home, the more information your dealership can make accessible to the customer, the better. 

Most social media users log into their accounts at least once per day, according to Pew Research Center, and many people are checking their social media accounts multiple times per day.

Generate leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

For example, some car dealers used Facebook lead ads that allowed people interested in learning more about some car models to book a test drive directly from Facebook, with just a couple of taps.

Source: Hootsuite.com

Use Carousel Facebook ad that tours In-Market shoppers through the vehicle technology, exterior and interior, and then re-target anyone who clicked the ad and visited your website.

By proactively building audiences of people who intend to buy a car and who recently received tax refunds or stimulus checks, or have leases expiring. With Facebook you can reach these local, in-market car shoppers who have delayed a vehicle purchase.

The traffic is coming back, the market is returning to normal and almost every industry is seeing an increase in sales.

Make sure that your dealership is getting in front of auto shoppers online, where they are spending their time right now. 

3. Offer something additional

Car shoppers are also looking for more than just competitive deals and great financing offers. Usually, something that will attract shoppers’ attention towards your offer is some small additional values that you promote can promote in the right way. 

For example, you can offer:

  • Longer test drive (24 hours)
  • Free vehicle maintenance
  • Free car delivery

As a car dealer you can prepare for post-COVID-19 period and help your local communities get back to normalcy. Try some of our ideas to unlock the market demand and see the results happening.

You can try our digital posting service with a 30 days free trial, it’s Craigslist and Facebook Marketplace included.

Call us at +1-650-753-8000 or reach us at  hello@wizposter.com.

We are happy to help and advise you.

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